Testimonials

We partnered with Liz to establish the foundations of a content marketing program for ResearchGate’s
Marketing Solutions and Scientific Recruitment Solutions. A creative senior writer, Liz translated briefs into
educational blog articles and case studies that underpinned our inbound marketing strategy. Building brand
awareness as well as nurturing existing customers, Liz’s work speaks directly to various segments of our core
audiences appealing on both the rational and emotional levels.

Conducting desk research and expertly marrying it with internal resources, Liz delivered thoughtful and
analytical articles, fitting perfectly into the ResearchGate style. Having worked with her on one project initially,
she has become our go-to writer for B2B content, and we look forward to continuing the collaboration.
— Franca Driessen Senior Marketing Executive, ResearchGate Business Solutions
I have been working with Liz over the years on a variety of projects. It’s incredible how fast she is able to get deeply into different topics and collaborate with teams to clarify the brief and secure all the materials and inputs she might need to start working.

Ranging from content creation (including web copy and sales materials) to social media marketing and PR content, she works with each brief giving high attention to detail. She cuts through complexity and takes on feedback, in order to produce outstanding results.”
— Weronika Czekaj, Head of Marketing - travel audience (an Amadeus company)
“Liz was a crucial element in creating our initial website content. She helped to organize and tighten our message so that it’s clear and coherent – creating not only eye-catching copy but also SEO-driven articles for our blog section. She is responsive, organized, focused, and easy to work with.”
— Shir Nissanpur, Co-Founder & CMO - yoffix
I had the pleasure of working with Liz on various content projects since 2019. She has always been efficient and reliable. Over the last two years, Liz was leading the Apptrust blog, creating and implementing a tailored editorial plan, based on a deep analysis of the performance marketing and lead generation industry.

Liz was always collaborative and willing to take the initiative to research various marketing strategies and analyze current trends. On top of her clear writing style, I especially appreciated that Liz is extremely organized, respectful of deadlines, and adaptable towards her clients’ needs. It was a pleasure working with Liz and I would gladly collaborate with her again in the future.”
— Oleksandra Gipsh, Chief Operating Officer (COO) - Apptrust
Liz helped me greatly on a number of key social and content projects.

- She helped to formulate a comprehensive social media and outreach programme that provided strategic clarity to the business.

- Liz also showed fantastic project management skills by leading and executing a rich content platform website across multiple countries.

- Liz produces rich, varied creatively written content that increased community likes and engagement.

- Liz devised and launched a Christmas competition that surpassed all expectations, delivering over 1,000 entries and over 100,000 youtube views.

- Lastly, Liz is a great person to have around the team, can keep cool under pressure and delivers results. Liz would make a great addition to any team.
— Dean Maskell, ECommerce Director - Baker Ross
“Liz is a very talented copywriter and digital marketer. At WeQ, Liz was a vital member of the Marketing Team, contributing to a successful brand launch. She was responsible for creating the voice of the company and single-handedly implementing the content marketing and social media strategy across all digital platforms.

She also wrote the brand story, web copy and was involved in every facet of the company’s communication including PR and events. Despite any challenges, I fully trusted her to manage the high workload and deliver tasks on time, with a positive attitude. Overall she demonstrated a strong commitment and attention to detail. ”
— John Schlüter, Chief Marketing Officer - WeQ
elizabeth-marchetti-testimonials

Brands and organisations I have worked with include:

Publications I have contributed to and assisted: