Elizabeth Marchetti

Writing and editing on-brand editorial content for ResearchGate Marketing & Recruitment Solutions, from blog posts to case studies.

INDUSTRY: HR TECH, PERFORMANCE MARKETING

Researching, writing and editing blog content around BuildingMinds' suite of SaaS solutions for real estate portfolio management, in collaboration with their marketing and product team.

INDUSTRY: SAAS, PROPERTY TECH

Writing and editing HR and recruitment-focused pieces for Lattice - from trends to How-To’s and thought leadership pieces.

INDUSTRY: HR TECH, SAAS

I helped an entrepreneur and cosmetic formulator develop and launch natural beauty brand Opera Zero on the Italian and European market.

I crafted a tailored digital marketing strategy. This included a marketing calendar and project roadmap; organising the website launch; creating a marketing calendar and social media strategy; and executing the launch the content plan across all channels.

For the launch campaign, I wrote and published on-brand SEO-optimised content for social, email, and blog, in line with the editorial calendar – both in English and Italian.

INDUSTRY: BEAUTY, E-COMMERCE

I write, edit and publish SEO-optimised blog content for mobile advertising start-up Apptrust, based on a tailor-made editorial calendar as per the client’s company roadmap and marketing calendar.

Blog post topics are focused on ad tech, performance and app marketing, to help raise brand advocacy via industry insights.

INDUSTRY: AD TECH, MOBILE ADVERTISING

As Senior Content & Social Media Manager at mobile advertising company WeQ, I devised and implemented the content marketing and social media strategy on a regular basis.

I crafted and published blog posts on industry topics – from user acquisition to machine learning – to help raise brand awareness and advocacy in the ad tech space. I managed an editorial content plan across 3 core markets (US, APAC, DACH).

Helping to develop the PR strategy in the US and DACH, I also produced PR assets and media articles that were published in leading publications like AdWeek.

INDUSTRY: AD TECH, MOBILE ADVERTISING

For the launch of indie gaming studio WeQ STUDIOS, I managed the content strategy and oversaw the editorial calendar, writing and publishing content for blog, social and email channels. I also regularly produced communications assets and media articles on mobile gaming insights and trends.

INDUSTRY: GAMING, TECH

As Content and Community editor at beauty and lifestyle e-commerce store CONTENT BEAUTY & WELLBEING, I successfully grew the brand’s online community via organic and paid digital and content marketing strategies, helping to drive online sales and visits to the London flagship store.

Acting as the in-house editor, I ensured timely delivery of branded content output – from strategy to execution – across social, blog and email. I wrote, edited and published blog posts on beauty, wellness and nutrition on a weekly basis.

I helped to identify potential editorial collaborations and brand partnerships, as well as commissioning and proofing all editorial collaborations to ensure they are on-brand.

INDUSTRY: BEAUTY, LIFESTYLE & WELLNESS; E-COMMERCE

Branding and design consultancy I-AM Associates was over going a brand refresh. I project-managed the launch of the new website and was responsible for the web and social content management, including regular case studies and blog post creation on industry topics and trends (hospitality, consumer, design, etc.)

I also revamped the email and social marketing strategy, successfully impacting OR (email) and community growth. In addition I managed communications copy and PR opportunities.

INDUSTRY: BRANDING, DESIGN

For UK-based arts and crafts e-commerce store Baker Ross, I produced content across web, emails and social, successfully growing and raising our community via holistic marketing campaigns.

As a community manager, I oversaw activity for the influencers’ network (pictured in the print catalogue) and press liaisons to grow our digital community. I also project-managed the launch of new company blog “Creative Station”, featuring over 100 projects.

Occasionally produced content for the Italian market (emails and landing pages).

INDUSTRY: ARTS & CRAFTS, CONSUMER, E-COMMERCE

Working with an Italian boutique travel agency, I helped to build their profile by launching their blog Urban Italy.

As a content editor, I wrote, proofed, and published on-brand, SEO-friendly articles about design, arts, culture and hospitality. I published them using Wordpress.

INDUSTRY: TRAVEL, TOURISM, ART & DESIGN