Working with an Italian marketing agency, I produced a script entirely in English for the Nurtilite Amway brand to promote the launch of their Body Cleansing program – incorporating my own ideas, research and product info on nutrition, fitness and wellness. The virtual launch event lasted for 1+ hour. In just a few weeks, I produced an on-brand, high-quality script using Nutrilite’s tone-of-voice.

INDUSTRY: WELLNESS, HEALTH, B2C, B2B

As part of the digital marketing launch for ad tech company WeQ, I worked with an external camera crew to produce the launch party video and interview series to introduce the C level. I helped storyboard the videos, briefed the camera crew and was involved in post-production up until the final cut. I posted the video across our social channels as part of the social media launch campaign.

INDUSTRY: AD TECH, MOBILE ADVERTISING

As part of a marketing campaign to promote the event I-AM Sessions: FuturEats – an industry event organised by I-AM Associates and FIS to share the latest hospitality and design trends – I oversaw the content production of media and multimedia assets, including storyboarding a short video and presenting. The broader event campaign included a social media competition to generate interest and creating an industry marketing report to send clients and prospect clients.

INDUSTRY: DESIGN, BRANDING & HOSPITALITY

As Content Marketer at HiPeople, I oversaw all the creation of video content including company webinars and client success stories. For the latter, I managed the entire creation process, including: scheduling interviews with clients, writing interview questions, conducting interviews, selecting the script and writing the storyboard, sourcing and briefing a video editor, providing on-brand graphic assets and conducting all the necessary revision rounds.

INDUSTRY: HR TECH, SAAS, TALENT ACQUISITION