Elizabeth Marchetti

Looking to revamp their website, tech company travel audience (subsidiary of Amadeus IT Group), needed clear and attractive copy that cuts through the jargon to reach their target audience and help boost conversion rates.

Working closely with the marketing, I crafted fresh new copy that highlights key services and solutions, such as big data and market-leading tech. I also looked at ways of improving the UX across the site.

INDUSTRY: AD TECH, TRAVEL & TOURISM

SaaS startup Yoffix wanted to establish their new, HR-focused solution as a strong contender in the market. Working as a copywriter and consultant, I helped the co-founder and CMO with defining overall tone-of-voice and elevating the brand’s offering, ensuring consistency and quality.

INDUSTRY: SAAS, HR

Working with SaaS tech company Swaarm, I helped to improve existing copy, UX and SEO ranking. I focused on sharpening key messaging, defining TOV and improving UX. I also crafted on-brand copy for specific landing pages.

In addition, I produced a tailor-made editorial calendar and content plan.

INDUSTRY: AD TECH, SAAS

For the launch of mobile advertising company WeQ, I worked with a branding agency to craft a compelling brand identity in the form of brand story and launch assets (biographies, boilerplate, press releases, booklets, etc.).

I created and regularly updated SEO-optimised web copy in line with the company’s product roadmap to stay ahead of the competition.

Working with cash-generating units, I regularly produced presentations and sales collaterals to help generate new business leads, both online and in print.

INDUSTRY - AD TECH, MOBILE ADVERTISING

The founder of natural beauty brand Opera Zero enlisted me to help with the brand development and marketing – from crafting a mission statement, down to defining the tone-of-voice.

I project-managed the website launch and produced SEO-optimised copy for the website, localised in Italian and English. I wrote and proofed copy for all products online and offline (products packaging and labels), in compliance with Italian cosmetics regulations, in Italian and English.

INDUSTRY: BEAUTY, CONSUMER & E-COMMERCE

I worked with international digital creative agency XENDRO to deliver on-brand web copy. The brief was to encapsulates the co-founders’ vision via the use of on-brand tone-of-voice and clearly defined solutions offering.

INDUSTRY: DIGITAL, CREATIVE

For the launch of indie gaming studio WeQ STUDIOS, I produced SEO-optimised copy across the site.

Working on the brand launch, I helped to define tone-of-voice and key messaging to position the gaming studio in a competitive market.

INDUSTRY: AD TECH, GAMING